Sidewalk Sale promotes local businesses
By Gregory A. Scibelli - Staff Writer
Windsor - posted Fri., Aug. 19, 2011
The Chamber of Commerce Sidewalk Sale was held Aug. 12 and 13, putting on fun for families and great sales at several local businesses.The event began in 2003, and has been held yearly in August to help promote the small business, many of which are based in the center of town along Broad Street. Restaurants also participated in the event and offered specials to shoppers.
Chamber of Commerce Director Jane Garibay said support from the small businesses is important to the success of the event, as the Chamber seeks to look at ways to help the businesses in the tough economy. “It is important for them to participate and offer good specials to attract more customers,” said Garibay. “They get great promotion for very little cost to them.”
On Aug. 12, “Under the Tent” included a business fair, face painting and free ice cream for children, and a demonstration on fire safety courtesy of the Windsor Fire Department.
The following day, Geissler’s Supermarket hosted a “Taste of Geissler’s,” which included a small food fair outside with vendors from several brand name food companies such as Cabot Vermont Dairy, Pure Coffee of Chesire, and Geissler’s Gourmet on the Go. Garibay said Geissler’s plays a major part in the success of the two-day event. “Geissler’s is a major player in the event with time, promotion and money,” Garibay said.
The most important aspect of the Sidewalk Sale is to show residents of Windsor and surrounding communities what Windsor’s small businesses have to offer. “It brings awareness to the community of what we have in town,” said Garibay. “They get special deals and the businesses sell and get their name out there.”
One business owner offered positive feedback from this year’s event. “[Friday and Saturday] were the best days I have had all year,” said Patti Pike, owner of Patti’s Treasures. “We had a lot of customers coming through the store during the sale.”
Participating businesses included Action Carpet, Ashley’s Distinctive Jewelry & Gifts, Bart’s Drive-In, Bill Selig Jewelers, Cool Kids Clothes, Gold’s Gym, Jordan Florist, Kennadi’s Closet, PC Development Group, PartyLite, Patti’s Treasures, PaulaWall.com, Peaceful River Massage, Tastefully Simple and Union Street Tavern.
Garibay said other events are held during the year to help promote the businesses, including the Chili Fest and The Windsor Feud. At the Chili Fest, businesses promote themselves in their chili booths. At the Feud, 14 businesses and civic groups promote their business. It is then telecast on public access television.