Annual Small Business Saturday will be observed on Nov. 30

By Andrew J. Concatelli - ReminderNews Assistant Editor
Connecticut - posted Wed., Nov. 20, 2013
- Contributed Photo

While Black Friday is filled with midnight bargains at malls, and Cyber Monday is when shoppers hit the Internet with their credit cards, local businesses finally have a day of their own during the critical holiday season in Small Business Saturday - a day when communities across the country focus on supporting their locally-owned businesses.

This year, Small Business Saturday falls on Nov. 30, two days after Thanksgiving. It began in 2010, when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year. Black Friday and Cyber Monday may be about the thrill of the hunt, but Small Business Saturday is about the thrill of discovery.

American Express reports that last year, it saw small businesses take ownership of the day with heavy promotional activity where independent retailers showcased special deals, customer service and a selection of unique merchandise. This year, neighborhoods are coming together to make the day even bigger.

To help encourage this trend, American Express created a Neighborhood Champions program, working with business groups like the U.S. Chamber of Commerce, the American Independent Business Alliance, the U.S. Black Chamber and the Latino Coalition to organize Small Business Saturday events in communities throughout the country. To date, more than 1,000 Neighborhood Champions have united businesses in their municipalities to host local activities.

Via its website,, American Express is offering free digital and in-store marketing tools to help small businesses expand their local footprint. Businesses do not have to sign up to be involved with Small Business Saturday; participation is as simple as being open for business on Nov. 30.

Last year, elected officials in all 50 states and Washington, D.C., championed Small Business Saturday – including President Obama, who took his daughters on a shopping trip to an independent bookstore in Arlington, Va.

The success of Small Business Saturday is due to the small businesses across the country that have made the day their own, helping to make Small Business Saturday a permanent fixture on the holiday shopping calendar.

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