ICE radio at MCC
Manchester - posted May, 10 2013
MANCHESTER - “Keep your speakers on ICE!” has been a phrase heard quite often on the campus of Manchester Community College over the past five years; it was the popular slogan for the college’s student-run, internet-based radio station. That slogan can now be applied to car speakers and clock radios: ICE Radio at MCC can now be heard on the AM Radio dial, at 1620AM. The new signal reaches all around the MCC campus, including the perimeter roads surrounding and leading up to the 160-acre campus. Started in 2008 as an internet-only station (www.mcc.commnet.edu/ice), ICE Radio at MCC has been providing students, faculty and staff opportunities to creatively develop new radio programs and music shows that reflect the true diversity of its 10,000+ student population. ICE Radio at MCC has launched a reinvigorated marketing campaign to increase awareness of its new 1620AM signal to students and staff, with a new logo, on-air elements, signs/posters plastering campus, a revamped website (www.manchestercc.edu/ice), as well as social media. The expansion project on 1620AM is supported by a grant from both Carl Perkins Technology in Education and a partnership with nonprofit organization, ERACE (East of the River Action for Substance Abuse Elimination) in East Hartford.